It
seems like the past few years we have been obsessed with 3D this, 3D that. 3D
televisions, 3D games, and you can bet the sequel to that movie you have just watched
will be in, you guessed it…3D. Advertisers are always looking for innovative,
creative ways to stand out and build their brands. With this immersive 3D
technology, advertisers can provide a different kind of interactive experience.
3D
technology combined with creative minds will bring about some of the most
attention-catching, successful ad campaigns. Do not be surprised if next time
you see the content of a life-size floor poster, pop out of the ground. Thanks
to 3D pop-up technology.
A
couple years ago Walt Disney Co. had convinced some big advertisers to create
3D commercials for its new sports channel that was supposed to debut with the
2010 World Cup broadcast. Back then most advertisers were “lukewarm about 3D
advertising:” “trying to convince the ad industry to embrace the in-your-face
technology is tough. Ad executives say 3D ads are costly and represent a time-consuming
effort since there are so few production firms skilled enough to create these
types of spots.”
The
more I research about this technology, the more I am convinced that advertisers
using 3D technology will be a hot trend. The application of this new digital
technology is unlimited in the creative’s mind. Just imagine setting your iPad
down and just watching a 3D image of an ad rise out of it! It changes the way
content is delivered. If used in the right way, it will stimulate and engage
the target audience and provide an enhanced brand experience like no other. I
cannot wait to see which brands will incorporate this new technology into their
ad campaigns and how they will interact with their target audience.
Vranica, S. (2010, June 10). Marketers face zooming costs as espn
launches 3-d channel . Retrieved from
http://online.wsj.com/article/SB10001424052748703890904575296912849720730.html
No comments:
Post a Comment